We are all familiar with the play store and often search apps on it by putting specific keywords or categories, but have you guys ever thought about how these apps get the genuinity and reach the top of the search index then you must need to learn about the Mobile App Marketing to get the better understanding of AppStore before downloading any app through it. This is a Step-by-Step Guide to understanding the process of Mobile app marketing to marketize your app.
What is Mobile App Marketing?
Just Like Social Media Marketing, Mobile App Marketing is now ruling the world that brings the customer to the app store or play store to download a certain app via promoting it on various sites such as Facebook, Instagram, etc. The major motive for using Mobile App Marketing is to make more loyal Customers and bring credibility to your app, it brings a potential audience and knows what they want to listen to.
Stages of Mobile App Marketing
When it comes to Mobile App Marketing, it follows the 3 step strategy that makes the process easy to implement and understand.
(1) The Acquisition Stage
The Acquisition Stage is the very first stage of Mobile App Marketing where we plan a pre-launch strategy that includes awareness and visibility over the play store or in the audience.
– Being Social Active or aware
– Real World Incentives
– Search audience and advertising
– Cross-app promotion
– App store listing
This acquisition stage provides a lifetime value to your customer if it is done in a very genuine and approachable way.
(2) The Activation Stage
As per the completion of the App Acquisition Stage, the app moves to the activation stage which includes the following steps:
– Push notifications
– In-app messages
– The media center apps to direct contact with the interesting users
This stage can be said as the actual marketing stage where your app gets circulated or marketed in the circle of an interested audience.
(3) Retention Stage
The third and last stage is the retention stage where we try to retain our customers for a lifelong time with a quality approach that includes maintenance and updation as per the need and requirement. It includes;
– Discounts and coupons
– Providing and updating special content as – per the app need
– Featured messages
– Better UI and personalization
To Wrap Up
As we all know that only creating or building an app is not enough as you also need to take it to the next level of search index in the App store or play store via using Mobile App Marketing. We, Mobyink is the most loved and recognized agency that provides quality mobile app marketing services to its customers with the assurance to get them more installs within a minimal period. Connect us today and let’s talk about it.
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